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 Nirvana Spa - Dezerland Hotel, Miami Beach FL
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Posted - 02/26/2003 :  2:51:33 PM  Show Profile  Visit Admin's Homepage  Reply with Quote
MEDIA RELEASE: Date May 24, 2002

Are Americans Ready To Experience Nude Nirvana?
Spa Owner Is Betting They Are


The first spa to introduce clothing-optional co-ed hours begins Sunday, June 2 from 4 to 11 PM.

The spa experience - relaxing heat, cleansing steam, swirling waters, a gentle (or perhaps vigorous) massage - there's nothing like it to relieve the cares of a hectic week. The only trouble with this picture is that most American spas insist that you swaddle yourself in towels or robes, and even don a bathing suit to enjoy the Jacuzzi. Travelers know it's quite the contrary at most European and Japanese establishments, where nudity is commonplace and unexceptional. Why, after all, would anyone dress for an experience intended to soothe and pamper the whole body? Why endure the distraction of worrying about keeping your towel properly adjusted?

Nirvana Spa owner Semone Zamyatin is betting that the time is right to liberate Americans from this insanity. "Considering the one million plus skinny-dippers that use Haulover Beach each year, the many top-free female tourists visiting Miami Beach, and the cosmopolitan orientation of many of our residents, surely Miami Beach is ready for a spa with a European dress code," states Semone. "Wear what you find personally comfortable, whether it's a robe, a towel, or nothing at all," he adds.

A few months ago, Nirvana management began casually discussing the local clothing optional market with their graphic and public relations team, Chik and Laurie Shank of Shank Designs -- naturists who are regular visitors at Haulover's clothing optional beach. Chik learned of the efforts of South Florida Free Beaches/Florida Naturist Association (SFFB/FNA), the group that created and mentors this extremely popular beach and contacted Shirley Mason, affectionately known as the "Mother" of Haulover Beach. Ms. Mason is also the founder and executive director of B.E.A.C.H.E.S. Foundation, SFFB/FNA's nonprofit educational arm. Little did Semone or Chik know that these groups had the same idea in mind and had been speaking to the management of the Dezerland Hotel for several months previous. With that contact, the educational process began and the viability of the idea became clear.

Semone notes that taking the step to add the clothing optional element to his spa is a major financial gamble. "I don't know how my existing spa members will feel about this, so the risk of loss is great. We plan to build this use slowly as the interest grows," said Semone. "I'm fortunate to have the support of the organized naturist community in South Florida who are willing to help promote Nirvana Spa to their members and the nude recreation patrons at Haulover," he continues.

Now, with new clothing-optional hours every Sunday from 4 to 11 PM starting June 2nd, there is absolutely no excuse to stay away from this new luxury facility, which occupies the entire lower ground floor of the Dezerland Hotel in Miami Beach.

The rejuvenating process starts as soon as you enter, since the airthroughout is ozonated for purity. It's just like walking out in the country after a thunderstorm. The spa lobby holds chiropractic and physical therapy center, a full-service beauty salon and juice bar. Also on the premises is the Synergy Yoga Center, offering a variety of yoga classes daily.

There is also no need to leave the spa hungry because there is an excellent restaurant inside the spa that serves the most delicious variety of healthy international cuisine -- which completes the circle of senses.

Beyond the locker rooms, you'll find three steam rooms (Turkish Hamam,aromatherapy, and the only all-cedar Russian steam room in the United States), a dry Finnish sauna, an oversize ozonated Jacuzzi, 360-degree Swiss showers and an exercise room. A wide variety of massage and body treatments are available in the cozy massage rooms. If you get thirsty, just step up to t

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